A new entrant has thrown down a challenge to the established order of UK property portals. MyPorta, an AI-powered platform offering free listings to agents, has launched claiming to host 860,242 UK properties — some 182,000 more than Rightmove, according to PropertyWire. The platform's pitch rests on two pillars: automated indexing of agents' own websites, rather than relying on agents to manually upload stock, and conversational search technology that lets buyers query listings in natural language rather than filtering by postcode and price band.