Select Property has published a fresh comparison of rents at Vita Living's Circle Square development against the wider Manchester rental average, placing a spotlight on one of the city's most prominent build-to-rent (BTR) schemes. Circle Square, the mixed-use neighbourhood built around the former BBC site near Oxford Road, has become a flagship example of how purpose-built rental accommodation is being positioned in a city centre market that has transformed dramatically over the past decade. The decision by Select Property to benchmark Vita Living's pricing against the city-wide figure reflects a broader industry trend: as institutional capital pours into UK rental housing, investors and tenants alike are demanding clearer evidence of how premium, professionally managed schemes stack up against the traditional private rented sector.