Oskar, the private property network that connects estate agents with high-net-worth buyers away from public portals, has rebranded as Oskar Prime after the value of homes listed through the platform approached £4bn. The network now carries £3.97bn of properties for sale and £3.12bn of active buyer demand, coordinated across 479 individual agents representing 229 firms. The rebrand is more than cosmetic — it is a statement of intent from a platform that has quietly become a significant channel in the UK's prime residential market, one that operates almost entirely outside the gaze of Rightmove and Zoopla.