Zoopla's newly published guidance on selling a home in 2026 lands at a pivotal moment for the UK housing market. The core message is unambiguous: the era of sellers naming their price and waiting for buyers to arrive is over. With stock levels running roughly 12% above the five-year average across England and Wales, and the average time to sell stretching past 60 days in many regions, the property portal's analysis effectively confirms what estate agents have been reporting anecdotally for months - this is a buyer's market, and pricing strategy now matters more than the calendar.