A story doing the rounds this week describes a graduate who paid £30,000 for a university degree in content creation, betting that the qualification would help convert social media posts into a sustainable income. On the surface, this is a personal finance curiosity rather than a property story. Look closer, however, and it is a useful data point for anyone trying to understand how younger earners are allocating capital at precisely the moment the UK housing market needs them to be saving for deposits, not tuition in the creator economy.